Skills You Need to Be a Social Media Manager
It used to be the case that many small and large businesses saw social media as tools that only individuals use to promote their personal brand, product, or event, or to simply connect with friends and family. However, as social media has taken on a life of its own, businesses of all sizes have started to see its value and now include it as a strategic part of their marketing plan.
Every single business, no matter who or what it does or the products it sells, has a need for social media creation, development, implementation, and maintenance. Social media doesn’t just happen on its own and social media managers don’t just pop up. Social media managers are becoming essential partners for businesses.
Since businesses have realized the value of social media, both financially and otherwise, many are looking to hire people who can help manage their social media and actually make their social media work for them.
Simon Sinek said, “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat and tears.”
Mitt Ray over at SocialMarketingWriting.com offers some interesting data about social media usage. Check it out here. Interestingly, “81 percent of small and medium-sized business use social media. 94 percent of them use it for marketing purposes.”
Further, businesses “spent $23.68 billion on social network ads in 2015. This number is expected to reach $35.98 billion by 2017.”
So if you’re interested in social media marketing, here are some skills you will need to succeed.
Learn how to develop a brand.
Spend some time researching the company and understand their “WHY” behind their product or service. Be able to draft a compelling reason customers should do something or buy something from the company. Anything factual about the company can help with this information such as awards, special recognition, numbers, data, policies, industry achievements and so forth. Be sure you can answer that question all customers have of “what’s in it for me?” or “how will I benefit?”
Develop an aptitude for writing.
Advanced writing skills and a degree in English literature or creative writing is not necessary. However, you must be able to string 10 words together in a way that is compelling, interesting, accurately representative of the company, and sells the brand. While you may not be writing 800-word articles, you will be communicating with customers and a lot of that will come across through words on a screen. Being able to clearly convey an idea in a passionate way on behalf of the company is essential.
Serve the customer.
The bottom line of every business is to sell products or services and to make money. Your social media plan should ultimately surround that objective. Posting cute cat pictures and clever quotes each day will only get the company so far. Be responsible for maintaining a professional virtual appearance and respond to customer’s questions and needs appropriately.
This includes responding to customers in a timely manner, knowing how to respond to irate or angry customers, moving difficult questions up the chain of command to the right person, and overall, being the brand or company’s face on social media. Remember, social media is a reflection of the company, for good or bad.
Manage your time well.
Just as it is easy to get carried away scrolling through endless messages on Facebook and posts on Twitter, it can be easy to waste lots of time doing the same thing on a company’s social pages. And in this case, a lot worse, because you’ll be wasting the company’s time, they’ll find out they’re paying you to do nothing and you’ll be out of a job.
But seriously, managing social media accounts takes a lot of time and it’s time you can’t afford to waste. You will most likely be responsible for creating or adopting systems that help you organize social tasks and complete work according to the company’s timetable and that of their clients.
Learn some advanced marketing skills.
Nowadays, pretty much anybody can post a video on Youtube, post a message to Facebook, and post a picture to Instagram. Advanced skills involve SEO (search engine optimization); optimizing videos with tags, titles, captions, annotations, and descriptions; creating customization for social media pages; creating hashtags (I’ve done this for my own social campaigns and it works well); and knowing how to launch social ad campaigns, do webcasts, hangouts over Google+, and even email newsletters and capture forms.
We live in the most mobile generation ever. If you are like me, you go almost nowhere without your phone. Social media managers must know how to make their clients look good on mobile devices. This includes optimizing the company’s website to be represented on mobile devices and knowing how impactful responsive design is.
Have an aptitude for visual design and web development.
Whether you consider yourself a graphic artist or not, you need to have an eye for what is visually appealing to customers. Visual content has a near permanent effect on the viewer because people often remember what they see, even more than what they read or hear. Compelling visuals will help customers remember the company or product. If you’re not graphically savvy, be sure to work closely with the graphics team or pass your work by a friend who is skilled in that area.
Social media is fun and works wonders for those willing to use it effectively and make it work for them. If you like social media to the point where you want to start earning money or turn your skills into a part-time or full-time job, gain some experience in the field.
Build your own personal portfolio first and then offer to help local companies with theirs. Develop a profile on LinkedIn as it is the most perfect opportunity to sell yourself. Network as much as possible and develop relevant content that fits your interest. Before you know it, you will be well on your way to becoming a successful social media manager.
Apply to Write for Uloop NewsJoin the Uloop News Team
Discuss This Article
More Uloop Business Articles
Recent SF State News Articles
RECENT SF STATE CLASSIFIEDS
WRITE FOR ULOOPApply to Write for Uloop News
GET TOP STORIES DELIVERED WEEKLY
TOP 5 NEWS ARTICLES
BROWSE OTHER COLLEGES
- By CollegeUC Santa BarbaraCal PolyUC DavisUC IrvineUC San DiegoUC Santa CruzStanford UniversityUCLACal Poly PomonaCSU ChicoCSU FullertonCSU Long BeachCSU NorthridgeCSU SacramentoUC BerkeleyPepperdine UniversitySan Diego StateSan Francisco State UniversitySan Jose State UniversityUSCCalifornia State University-San BernardinoCalifornia State University-FresnoCalifornia State University-Los AngelesUC RiversideCalifornia Institute of TechnologyCalifornia State University-Dominguez HillsCalifornia State University-East BayOccidental CollegeLoyola Marymount UniversityCabrillo CollegeAlliant International UniversityAzusa Pacific UniversityAntelope Valley CollegeBakersfield CollegeBiola UniversityBrooks Institute of PhotographyCalifornia Baptist UniversityClaremont McKenna CollegeCalifornia Pacific UniversityCalifornia State University Monterey BayCuesta CollegeConcordia University IrvineCalifornia State University Channel IslandsDiablo Valley CollegeBethany UniversitySanta Barbara City CollegeFive Branches UniversityWest Valley CollegeWestmont CollegeUC MercedUC Hastings College of the LawPalomar CollegeSaint Mary's CollegeSonoma State UniversitySierra CollegeChapman UniversitySaddleback CollegePacific Union CollegePierce CollegePasadena City CollegeFeather River CollegeCalifornia Culinary AcademyMira Costa CollegeLos Rios Community College DistrictLas Positas CollegeGrossmont CollegeIrvine Valley CollegeMenlo CollegeAllan Hancock CollegeHumboldt State UniversityUniversity of San DiegoUniversity of San FranciscoLoma Linda UniversityFullerton CollegeSanta Clara UniversityChabot CollegeFoothill CollegeNational UniversityButte CollegeAcademy of Art UniversityWhittier CollegeLincoln UniversityMerced CollegeCalifornia State University-BakersfieldSanta Monica CollegeMt. San Jacinto CollegeCoast Community College DistrictRiverside Community CollegeUniversity of the PacificPomona CollegeLa Sierra UniversityScripps Research InstituteDe Anza CollegeGrossmount-Cuyamaca Community CollegeAmerican Intercontinental UniversityArt Center College of DesignCalifornia College of the ArtsCalifornia Institute of Integral StudiesCalifornia Institute of the ArtsCalifornia Lutheran UniversityCSU San MarcosCalifornia State University-StanislausClaremont Graduate UniversityClaremont McKenna CollegeDominican University of CaliforniaEx-Pression College for Digital ArtsFielding Graduate UniversityFresno Pacific UniversityFuller Theological SeminaryGolden Gate UniversityHoly Names UniversityJohn F Kennedy UniversityMills CollegeMount St Mary's CollegeMusicians InstituteNaval Postgraduate SchoolNotre Dame de Namur UniversityOtis College of Art and DesignPacific Oaks CollegePoint Loma Nazarene UniversitySamuel Merritt CollegeSimpson UniversityThe Art Institute of California-Los AngelesThe Art Institute of California-Orange CountyThe Art Institute of California-San DiegoThe Art Institute of California-San FranciscoThe Fashion Institute of Design & MerchandisingThe Master's College and SeminaryUC San FranciscoUniversity of La VerneUniversity of RedlandsVanguard University of Southern CaliforniaPeralta CollegeWestern University of Health SciencesWoodbury UniversityCity College of San FranciscoCalifornia Institute of the Healing Arts and SciencesCypress CollegeEast Los Angeles CollegeLos Angeles City CollegeCollege of MarinOhlone CollegePitzer CollegeSouthern California Institute of ArchitectureScripps CollegeWorld Mission UniversityThe Wright InstituteCerro Coso Community CollegeCollege of the DesertSan Diego City CollegeArgosy UniversityImperial Valley CollegeModesto Junior CollegeShasta CollegeCollege of San MateoCollege of SiskiyousLassen Community CollegeVentura CollegeNewSchool of Architecture + DesignAmerican River College Barstow Community College DistrictBerkeley City College Citrus CollegeCoastline Community College College of Alameda College of the Siskiyous Contra Costa College Contra Costa Community College DistrictCosumnes River College Cuyamaca College El Camino College-Compton Community Ed CenterEvergreen Valley College Fresno City College Glendale Community College (CA)Laney College Long Beach City College Los Angeles Harbor College Los Angeles Mission College Los Angeles Southwest College Los Angeles Trade-Technical CollegeMoorpark College Mt San Antonio College North Orange County Community College DistrictOrange Coast College Palo Verde College Porterville College Reedley College Rio Hondo College Sacramento City College San Diego Community College DistrictSan Diego Mesa College San Diego Miramar College San Joaquin Delta College San Jose City College San Jose-Evergreen Community College DistrictSkyline College Solano Community College South Orange County Community College DistrictState Center Community College DistrictTaft College Ventura County Community College DistrictVictor Valley CollegeWest Hills Community College- CoalingaWest Hills Community College DistrictWest Hills Community College-LemooreWest Los Angeles College Woodland Community College Yosemite Community College DistrictYuba CollegeFashion Institute of Design & Merchandising-San DiegoFashion Institute of Design & Merchandising-San FranciscoAcademy for Jewish Religion-CaliforniaAcademy for Salon ProfessionalsAcademy of Esthetics and CosmetologyAdvance Beauty CollegeAdvance Beauty Techs AcademyAdvanced Career InstituteAdvanced CollegeAdvanced Computing InstituteAlhambra Beauty CollegeAlliant International University-FresnoAlliant International University-IrvineAlliant International University-Los AngelesAlliant International University-SacramentoAlliant International University-San DiegoAlliant International University-San FranciscoAllied American UniversityAmerican Baptist Seminary of the WestAmerican Beauty CollegeAmerican Career College at St FrancisAmerican Career College-AnaheimAmerican Career College-Long BeachAmerican Career College-Los AngelesAmerican Career College-OntarioAmerican College of HealthcareAmerican College of Traditional Chinese MedicineAmerican Conservatory TheaterAmerican Institute of Massage TherapyAmerican Jewish UniversityAmerican Medical Sciences CenterAngeles InstituteAnnenberg School of NursingAntioch University-Los AngelesArgosy University-San DiegoAshdown College of Health SciencesAsher CollegeAsian American International Beauty CollegeAssociated Technical College-Los AngelesATEP at IVCATI College-NorwalkAvance Beauty CollegeAveda Institute-Los AngelesBaldwin Park Adult & Community EducationBay Area Medical AcademyBay Area Medical Academy - San Jose Satellite LocationBeaumont Adult SchoolBellus Academy-El CajonBellus Academy-National CityBellus Academy-PowayBethel Seminary-San DiegoBethesda UniversityBeyond 21st Century Beauty AcademyBlake Austin CollegeBlake Austin College Beauty AcademyBrand CollegeCalifornia Beauty SchoolCalifornia Career CollegeCalifornia Career InstituteCalifornia Christian CollegeCalifornia College San DiegoCalifornia Hair Design AcademyCalifornia Healing Arts CollegeCalifornia Miramar UniversityCalifornia Nurses Educational InstituteCalifornia Western School of LawCambridge Junior College-WoodlandCambridge Junior College-Yuba CityCanada CollegeCareer Academy of BeautyCareer Care InstituteCareer College of CaliforniaCareer Development Institute IncCareer Networks InstituteCarrington College-Citrus HeightsCarrington College-PomonaCarrington College-SacramentoCarrington College-San JoseCarrington College-San LeandroCasa Loma College-Anaheim CampusCasa Loma College-Van NuysCentral California SchoolCentral Coast CollegeCerritos CollegeCES CollegeCET-CoachellaCET-El CentroCET-OxnardCET-SacramentoCET-San BernardinoCET-San DiegoCET-Santa MariaCET-SobratoCET-SoledadCET-WatsonvilleCharles A Jones Career and Education CenterCharles R Drew University of Medicine and ScienceCharter College-Canyon CountryChurch Divinity School of the PacificCinta Aveda InstituteClaremont School of TheologyClovis Adult EducationCoachella Valley Beauty CollegeCoachella Valley Beauty College-BeaumontCoast Career InstituteCoastline Beauty CollegeCogswell CollegeColeman UniversityCollege of the CanyonsCollege of the RedwoodsCollege of the SequoiasColton-Redlands-Yucaipa Regional Occupational ProgramColumbia College-HollywoodComputer Training AcademyComputer Tutor Business and Technical InstituteConcorde Career College-Garden GroveConcorde Career College-North HollywoodConcorde Career College-San BernardinoConcorde Career College-San DiegoCopper Mountain Community CollegeCosmo Beauty AcademyCosmo Factory Cosmetology AcademyCrafton Hills CollegeCRU InstituteDesign Institute of San DiegoDiamond Beauty CollegeDominican School of Philosophy & TheologyDongguk University-Los AngelesDowney Adult SchoolElite Cosmetology SchoolEverest College-AlhambraEverest College-AnaheimEverest College-City of IndustryEverest College-GardenaEverest College-ResedaEverest College-West Los AngelesFashion Institute of Design & Merchandising-Orange CountyFederico Beauty InstituteFlair Beauty CollegeFolsom Lake CollegeFour-D CollegeFranciscan School of TheologyFredrick and Charles Beauty CollegeFremont CollegeGalaxy Medical CollegeGavilan CollegeGemological Institute of America-CarlsbadGolden Gate University-Los AngelesGolden Gate University-Silicon ValleyGolden State College of Court ReportingGrace Mission UniversityGraduate Theological UnionGurnick Academy of Medical ArtsHacienda La Puente Adult EducationHair California Beauty AcademyHeald College-ConcordHeald College-ModestoHeald College-RosevilleHeald College-SalinasHeald College-San JoseHeald College-StocktonHigh Desert Medical CollegeHilltop Beauty SchoolHinton Barber CollegeHomestead SchoolsHorizon UniversityHumphreys College-ModestoHumphreys College-Stockton and Modesto CampusesHypnosis Motivation InstituteInfoTech Career CollegeInstitute for Business and TechnologyInstitute of Technology IncIntegrity College of HealthInterCoast Colleges-BurbankInterCoast Colleges-CarsonInterCoast Colleges-Elk GroveInterCoast Colleges-FairfieldInterCoast Colleges-OrangeInterCoast Colleges-RosevilleInterior Designers InstituteInternational College of CosmetologyInternational Culinary Center-CaliforniaInternational Polytechnic InstituteInternational School of Beauty IncInternational Technological UniversityITT Technical Institute-ConcordITT Technical Institute-CoronaITT Technical Institute-Culver CityITT Technical Institute-LathropITT Technical Institute-OaklandITT Technical Institute-OxnardITT Technical Institute-Rancho CordovaITT Technical Institute-San DimasITT Technical Institute-SylmarITT Technical Institute-TorranceJohn Wesley International Barber and Beauty CollegeKaplan College-BakersfieldKaplan College-ModestoKaplan College-North HollywoodKaplan College-Palm SpringsKaplan College-RiversideKaplan College-SacramentoKaplan College-VistaLaguna College of Art and DesignLawrence & Company College of CosmetologyLe Cordon Bleu College of Culinary Arts-PasadenaLeMelange Academy of HairLife Chiropractic College WestLife Pacific CollegeLos Angeles CenterLos Angeles College of MusicLos Angeles County College of Nursing and Allied HealthLos Angeles ORT College-Los Angeles CampusLos Angeles ORT College-Van Nuys CampusLu Ross AcademyLyles Bakersfield College of BeautyLyles Fresno College of BeautyMadera Beauty CollegeMake-up DesignoryManchester Beauty CollegeMarinello School of Beauty-BakersfieldMarinello School of Beauty-Castro ValleyMarinello School of Beauty-ChicoMarinello School of Beauty-FresnoMarinello School of Beauty-HaywardMarinello School of Beauty-MurrietaMarinello School of Beauty-NapaMarinello School of Beauty-PalmdaleMarinello School of Beauty-ReddingMarinello School of Beauty-ResedaMarinello School of Beauty-San BernardinoMarinello School of Beauty-San MateoMarinello School of Beauty-San RafaelMarinello School of Beauty-StocktonMarinello School of Beauty-WhittierMarinello Schools of Beauty-BellMarinello Schools of Beauty-City of IndustryMarinello Schools of Beauty-HemetMarinello Schools of Beauty-Huntington BeachMarinello Schools of Beauty-Lake ForestMarinello Schools of Beauty-LomitaMarinello Schools of Beauty-Los AngelesMarinello Schools of Beauty-Moreno ValleyMarinello Schools of Beauty-ParamountMarinello Schools of Beauty-Santa ClaraMarinello Schools of Beauty-Simi ValleyMarinello Schools of Beauty-VictorvilleMarinello Schools of Beauty-VisaliaMarshall B Ketchum UniversityMarymount California UniversityMarymount University - Waterfront CampusMayfield CollegeMediaTech Institute-OceansideMedical Allied Career CenterMendocino CollegeMerritt CollegeMiami Ad School-San FranciscoMilan Institute of Cosmetology-FairfieldMilan Institute of Cosmetology-VisaliaMilan Institute-MercedMilan Institute-Palm DesertMission CollegeModern Technology SchoolMoler Barber CollegeMonterey Institute of International StudiesMonterey Peninsula College
- By State
- By City